In 2000 Lotta realized her
dream of living in a sunny climate, (very exciting for a Swede!) and
opening her first Flagship Boutique. She moved her headquarters from
the gritty fashion streets of NYC, to the blue open skies of Los Angeles.
In LA she concentrated on growing her brand and serving her large celebrity
clientele, including Charlize Theron, Madonna, Beyonce, Jessica Simpson
and many, many others. After nine successful years in
retail in the Melrose Heights area, Lotta decided to move her flagship
store to West Third Street in Hollywood, one of LA’s hottest new
shopping districts. Her beautiful beach-shop inspired boutique is located
between famous eatery Joan’s on Third and Magnolia Bakery, between
Sweetzer and Orlando.
Having a flagship store allows Lotta to try out new designs and get
immediate customer feedback. Eight years ago, when Lotta designed a simple
but chic jersey strapless dress, the customer feedback was immediate – “this
is The Best Dress!” they all exclaimed. With that enthusiasm the
dress quickly became part of her collection and was officially named “The
Best Dress.” To this day The Best Dress remains one of Lotta’s
biggest sellers. Angelina Jolie made it famous across
the world when she was photographed wearing it in Africa, while frolicking
on the beach with Brad and Maddox (check out the dress in our SHOP section).
Spending time at her store also allows Lotta the chance to meet with
top Costume Designers, creating pieces for the stage for stars like Cher
and Prince and for Film & TV: “You Me & Dupree,” “The
Sisterhood of The Traveling Pants,” and “Desperate Housewives,” just
to name a few.
Though Lotta is famous for her stunning Resort Collection and Eveningwear,
she has also become known as the Accessory Queen! In the center of her
store, under a skylight, stands The Jewel Tree – a lovely tree
covered with sparkling necklaces, feathered hairpieces and beaded bracelets.
Top stylists flock to Lotta’s to stock up on affordable sparkling
baubles to dress their celebrity clients in. And for customers, it’s
their “Go To Store” when they are in need of a present for
a stylish girlfriend, or, a pair of earrings for date night.
The flagship store is also the site of many fun & stylish
soirees! Whether it’s a Haiti Fundraiser, or a girly cocktail party
with pink “Lottinis,” the boutique is always a place where
creative and stylish Angelenos gather. Lotta is excited to be expanding
her website so that it can be a Virtual Boutique for all the stylish
gals who don’t
live in Cali. And if you plan on visiting LA, let us know ahead of time
so that we can greet you at the boutique with a glass of Bubbly! We look
forward to meeting you soon!